STRATEGY: With any business you need a strategic plan.

Maximum, sustainable, long-term growth is a result of planning, not accident. You want to build and sustain a competitive edge, set up an ongoing process for assessing markets and trends, and develop a vision for their business's future growth. Customers and Marketing are a big piece of that pie.

Marketing Sherpa provides practical case studies and know-how. MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)

They are  not an agency, consultancy or other vendor seeking your business. They are  not even available for private research -- all of their research is published for the entire MarketingSherpa community to benefit from. Their goal -- to give marketers of the world the stats, inspiration, and instructions to improve their results.

Their site is a wealth of knowledge. Free reports, you may download and read as many of these resources as you'd like. You may also share these hotlinks with your colleagues and in blogs or email newsletters. You may also use the charts and data contained herein for your own articles and/or presentations with proper attribution.

Business-to-Business Marketing Resources

Landing Pages, Ecommerce & Web Design

How to Sell Online Subscriptions

Wisdom Report - Annual Reader-Written PDF

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They offer lots of useful inforamtion and case studies on strategic planning, leadership and management. MarketingSherpa is praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com   

Robert Rudy      Paradox Advisors
   Strategy, Operations Improvement and Technology