Remember when websites first came out,
and businesses were not sure if they needed one or not?


Boy, have times changed! We found it absolutely neccessary to have a website, a cell phone, a fax machine and at least one email account! Now you should have a blog and be joining social networking sites to promote your brand and reach new markets.


Dion Hinchcliffe did an article at ZD Net about 6 months which really caught my attention. It stated that Gartner’s  2006 Emerging Technologies Hype Cycle report  makes one thing clear; Web 2.0 will have significant business impact in the next half-decade and companies everywhere are having to consider directly how it affects them and their business strategies.

The bottom line; most organizations will need to start today; reformulating, and even outright reinventing, their ways of doing business.

This is not something to be taken lightly, causing many organizations to take their first steps carefully.  Making a potentially generational change is not only hard work, but requires tedious trial and error, a significant amount of risk, and often a considerable investment in time and money.  Of course, the promise is that the rewards are worth it and your business model will survive whatever dislocation the mass adoption of Web 2.0 business models could potentially cause.

Large companies of course will often struggle the most with their Web 2.0 strategy due to organizational inertia and the lag that comes from changing any very large system. Interestingly, it’s now hard to say whether it’ll be the companies with the most organizational discipline, or the least, that will be able to most effectively leverage Web 2.0; lack of excessive central control could potentially be an advantage in this newer way of doing things.

It's a whole new world we're living in at the moment! And Web 2.0  strategies allow us now to "pull" clients and customers to us instead of "pushing" our message out there, in hopes someone hears it.